by West Edge | Apr 19, 2022 | Marketing
… is it weird to be sentimental about traditional advertising? For most of us, there’s a sense of nostalgia around the traditional advertising we remember growing up: A specific television commercial. A radio ad with a catchy jingle you can (still) sing...
by West Edge | Apr 19, 2022 | Marketing
It’s wild to think about the amount of digital advertising we see in a day. Whether you’re scrolling social media, catching up on your favorite news site, or taking a mid-day break to fill an online cart (or two), digital advertising cleverly works its way into...
by West Edge | Apr 19, 2022 | Marketing
In its simplest form, a report includes: Overall Goal(s) Type of metrics being pulled What measurement was implemented Over time, we’ve narrowed down the reporting and measurement tools that check all the right boxes for us and allow us to stay accountable to...
by West Edge | Mar 24, 2022 | Web
When clients want to integrate lead management (or customer relationship management) into their website, the primary goal is to give them a way to organize and manage their lead funnel. But our clients also want to know: Why should I get started with lead management?...
by West Edge | Mar 24, 2022 | Web
Lead management (or customer relationship management) is the way you organize and manage your lead funnel. Once you’ve integrated lead management or a CRM tool on your website, you’ll be able to: Understand where leads are in your sales funnel Tailor how you...
