by West Edge | Apr 19, 2022 | Marketing
You’ve heard of S.M.A.R.T. goals, right? Those are the goals you set (and, hopefully, are setting for your clients) that are: U Specific Measurable Z Attainable Relevant Time-Bound The first 3 elements of a SMART goal—Specific, Measurable, Attainable—require a...
by West Edge | Apr 19, 2022 | Marketing
You’ve defined your SMART goals.You’ve built the campaign.All the assets are live. Now, it’s time to bring in reporting and measurement to keep track of how your campaign is performing. Using reporting and measurement, you’ll get insight into: If your current...
by West Edge | Apr 19, 2022 | Marketing
You’ve got a great message to share: Now, should you use digital advertising or traditional advertising to do it? (Get an overview of digital advertising here, and traditional advertising here.) What are the benefits of digital advertising? Cost-Effective ...
by West Edge | Apr 19, 2022 | Marketing
Abbreviated, “out of home” advertising is “OOH”—which makes sense, given that you want out-of-home advertising to inspire a good “ooh” or “ahh” when people see it. Out of home advertising includes billboards, posters, digital billboards, public transportation ads…...
by West Edge | Apr 19, 2022 | Marketing
… is it weird to be sentimental about traditional advertising? For most of us, there’s a sense of nostalgia around the traditional advertising we remember growing up: A specific television commercial. A radio ad with a catchy jingle you can (still) sing...
by West Edge | Apr 19, 2022 | Marketing
It’s wild to think about the amount of digital advertising we see in a day. Whether you’re scrolling social media, catching up on your favorite news site, or taking a mid-day break to fill an online cart (or two), digital advertising cleverly works its way into...
