Cheyenne Frontier Days Takes Augmented Reality for a Ride

Mar 9, 2023 | Extended Reality

With roots dating back to 1897, Cheyenne Frontier Days has a wealth of incredible stories to tell.

Combine that rich history with the immersive magic of augmented reality (specifically, web AR), and you get an exciting, incredibly interactive way to bring the stories of Cheyenne Frontier Days to life. 

On February 16, we joined the Cheyenne Frontier Days team in welcoming local media and stakeholders to explore our latest collaborations: Interactive augmented reality posters that offer up a unique rodeo experience year-round, and immersive augmented reality videos that take you behind the scenes of some of Cheyenne Frontier Days’ most legendary events. 

What we loved:
An opportunity to share an event many of us grew up with (and now attend with
our families) through the lens of a technology we’re really excited about. 
As for the Cheyenne Frontier Days team, they’re thrilled that the posters and online platform extend CFD well beyond its annual 10-day run. 

“It makes Frontier Days not just a 10-day event,” Cheyenne Frontier Days CEO Tom Hirsig told Cap City News. “People can experience it 365 days a year, so I think that’s a huge step.”

Hear more from Tom—as well as our own Client Services Director Jesse Sevier—and see the AR posters in action in this feature from Your Wyoming Link:

(Thanks to the Wyoming Tribune-Eagle for joining us, as well; subscribers can view their article, “The CFD experience is now at your fingertips,” here.) 

Explore the full suite of interactive videos—from jumping into the arena with the Navy Leap Frogs, to going on stage for the night show—here, and check out the interactive posters in action around the Chris LeDoux memorial statue at Frontier Park.