Top client questions about lead management

Top client questions about lead management

When clients want to integrate lead management (or customer relationship management) into their website, the primary goal is to give them a way to organize and manage their lead funnel.  But our clients also want to know: Why should I get started with lead management?...
What is lead management?

What is lead management?

Lead management (or customer relationship management) is the way you organize and manage your lead funnel.  Once you’ve integrated lead management or a CRM tool on your website, you’ll be able to:  Understand where leads are in your sales funnel  Tailor how you...
What to ask your website host

What to ask your website host

Choosing your website host is a big deal.  You’re asking someone to be in charge of the security of your website (and all its content), so it’s logical to have questions. Here are some questions we recommend asking your website host, so you can ensure there’s nothing...
What is website hosting?

What is website hosting?

If you want your website to be searchable, seen, and secure, start with a reliable website host. Your website host will be responsible for keeping your server up and running, including your website and all your website assets (copy and media), files, and databases....
Wireframe your website first, design your website second

Wireframe your website first, design your website second

To create a website wireframe and make a plan for all the content on your site, you want to get all your experts in the room. Typically, that’s website development, strategy, copy/content, and design, but you can add in project / account management, art direction, and...
Website calls to action (CTA) and why you need them

Website calls to action (CTA) and why you need them

Think of your website’s calls to action (CTAs) as essential wayfinding signs for your visitors.  Without calls to action, your website visitors can’t get a lay of the land, let alone get what they want.(Plus, you’re missing the opportunity to bring them straight to...