In its simplest form, a report includes:
Type of metrics being pulled
What measurement was implemented
Over time, we’ve narrowed down the reporting and measurement tools that check all the right boxes for us and allow us to stay accountable to client goals.
Have a favorite reporting or measurement tool we should know about? Let us know in the comments!
Best for website traffic:
Google Analytics and Google Tag Manager
Google Analytics is our mainstay for websites we’re driving traffic to. The most common metrics we refer to are:
- Average Time On Page
- Bounce Rate
If we’re doing a media campaign, we usually have conversion tracking in place. If that’s the case, we’ll also implement Events and Goals within Google Analytics to see which tactics fulfilled the campaign’s primary goal.
Google Tag Manager comes in handy for measuring media campaign goals, events or user web activity.
Best for social media:
Sprout Social and native platforms
For us, engagement metrics are always a priority.
For tracking engagement on social media, we’ve had great luck with Sprout Social, as well as native platform metrics: Facebook, Instagram, Snapchat, TikTok, etc.
Are you using any of these tools for making reports, too? What should be on our radar for reporting and measurement tools that isn’t there already? Let us know!