The Most Important Question to Ask Your Drone Pilot

The Most Important Question to Ask Your Drone Pilot

by | Jun 3, 2022 | Video

When considering commercial drone video, the most important questions you can ask your drone pilot is: “Are you a licensed drone pilot?” Straight from the FAA, “in order to fly your drone under the FAA’s Small UAS Rule (Part 107), you must obtain a Remote Pilot...
How reporting benefits you (and your clients)

How reporting benefits you (and your clients)

by | Apr 19, 2022 | Marketing

You’ve heard of S.M.A.R.T. goals, right? Those are the goals you set (and, hopefully, are setting for your clients) that are: U Specific  Measurable Z Attainable  Relevant  Time-Bound The first 3 elements of a SMART goal—Specific, Measurable, Attainable—require a...
Why are reporting and measurement important?

Why are reporting and measurement important?

by | Apr 19, 2022 | Marketing

You’ve defined your SMART goals.You’ve built the campaign.All the assets are live. Now, it’s time to bring in reporting and measurement to keep track of how your campaign is performing. Using reporting and measurement, you’ll get insight into:  If your current...
Should you use digital or traditional advertising?

Should you use digital or traditional advertising?

by | Apr 19, 2022 | Marketing

You’ve got a great message to share: Now, should you use digital advertising or traditional advertising to do it? (Get an overview of digital advertising here, and traditional advertising here.)  What are the benefits of digital advertising?  Cost-Effective ...
What is out of home (OOH) advertising?

What is out of home (OOH) advertising?

by | Apr 19, 2022 | Marketing

Abbreviated, “out of home” advertising is “OOH”—which makes sense, given that you want out-of-home advertising to inspire a good “ooh” or “ahh” when people see it.  Out of home advertising includes billboards, posters, digital billboards, public transportation ads…...