You’ve defined your SMART goals.
You’ve built the campaign.
All the assets are live.
Now, it’s time to bring in reporting and measurement to keep track of how your campaign is performing.
Using reporting and measurement, you’ll get insight into:
If your current marketing efforts are supporting your goals
Which of your tactics are drawing the most engagement
Whether or not a particular tactic is adding value
How a tactic has encouraged growth (or not)
As with any goal, monitoring progress is key. Reporting and measurement gives you data and numbers in black and white, letting you know if your audience is clicking, reading, converting, or any other form of verb’ing you have within the goal of your current tactic.
Not sure where to start with reporting and measurement? Check out some of our favorite tools for keeping ourselves accountable to delivering results.