Ability to pivot and adjust strategy / tactics, as needed
Easier to target prospects
What are the benefits of traditional advertising?
Great for local audiences
The message feels more organic, less corporate
Many adults see traditional advertising as more trustworthy than other advertising
Potential to reach a larger, more diverse audiences
Power of experience
Being drawn into a TV commercial’s storyline, ability to touch and hold a direct mail piece, hearing a radio ad, etc.
One easy way to decide between traditional and digital advertising
Where is your audience most likely to view your message?
If your target audience is primarily online, digital advertising is your best bet; however, if your audience is more likely to peruse a printed material or catch your commercial on TV, traditional advertising is the way to go.