by West Edge | Feb 1, 2022 | Extended Reality
With a camera-enabled device and your unique image, anything is possible. In this form of AR, an experience launches as soon as an activated camera “sees” a specific image or visual marker. Image Tracking creates an engaging digital experience with video, 3D content,...
by West Edge | Feb 1, 2022 | Extended Reality
Ever used a Facebook or Snapchat filter? You’re already familiar with how facial tracking AR (Augmented Reality) works! In Facial Tracking, once an activated camera identifies a face, an engaging experience begins—whether that’s a graphic overlay, video, 3D content,...
by West Edge | Feb 1, 2022 | Extended Reality
People check in millions of times a day on Facebook, Instagram and Snapchat anyway; why not use Location-Based Tracking to give them an experience they’ll remember? Whether it’s activating an event-based photo filter, or sharing a location-based deal, Location-Based...
by West Edge | Feb 1, 2022 | Extended Reality
If you’re marketing a physical product, World Tracking is the fastest way you can (almost literally) get that product into people’s homes. Here’s how! Similar to other AR experiences, like Image Tracking, World Tracking starts with an activated camera. After that...
