How did West Edge Collective get into AR?

How did West Edge Collective get into AR?

Pro tip: The best way to get West Edge Collective’s Managing Director Chad Willett in front of the camera is to do it on the fly.  Here’s what happened when we asked him how West Edge Collective got into Augmented Reality (AR):  In addition to the projects Chad talks...
West Edge went to CA to make AR

West Edge went to CA to make AR

Our team had an incredible opportunity to travel to Los Angeles and Sacramento to create some new – and incredibly cool – Augmented Reality (AR) footage for our friends from the California Army National Guard. In LA, the team collaborated with the experts...
What is Extended Reality (XR)?

What is Extended Reality (XR)?

Virtual Reality (VR) has had a pretty impressive life so far, and given the advances in the past few years alone, it’s showing no sign of slowing down.  The latest name in the ever-expanding world of Virtual Reality is “Extended Reality,” or XR.  If you think of...
Why you need an XR camera strategy

Why you need an XR camera strategy

First, it was the “mobile-first” revolution.  As more people began accessing websites from their phones vs. their computers, designers and developers expanded their website strategies to ensure sites looked and worked as well (or better) on mobile than on the desktop...