West Edge went to CA to make AR

West Edge went to CA to make AR

Recently, Abby, Max, Chad and Ben had an opportunity to travel to Los Angeles and Sacramento to create some new – and incredibly cool – Augmented Reality (AR) footage for our friends from the California Army National Guard. The trip was a huge success, and...
What is Extended Reality (XR)?

What is Extended Reality (XR)?

Virtual Reality (VR) has had a pretty impressive life so far, and given the advances in the past few years alone, it’s showing no sign of slowing down.  The latest name in the ever-expanding world of Virtual Reality is “Extended Reality,” or XR.  If you think of...
Why you need an XR camera strategy

Why you need an XR camera strategy

First, it was the “mobile-first” revolution.  As more people began accessing websites from their phones vs. their computers, designers and developers expanded their website strategies to ensure sites looked and worked as well (or better) on mobile than on the desktop...
How to use AR in your marketing

How to use AR in your marketing

Your customers are smart.  As more companies are realizing the importance of having an XR camera strategy, now’s the time to experiment with ways to incorporate Augmented Reality (AR) into your marketing. The key to making AR marketing work? It has to feel purposeful,...
4 ways to use Augmented Reality in marketing

4 ways to use Augmented Reality in marketing

“I want to use Augmented Reality in my marketing.” Great start. Where do you go from here? We’ve got 4 ways you can incorporate Augmented Reality (AR) and create unique experiences not everyone else is doing.  Image Tracking With an activated camera and your unique...