by West Edge | Feb 1, 2022 | Extended Reality
Your customers are smart. As more companies are realizing the importance of having an XR camera strategy, now’s the time to experiment with ways to incorporate Augmented Reality (AR) into your marketing. The key to making AR marketing work? It has to feel purposeful,...
by West Edge | Feb 1, 2022 | Extended Reality
People are into Virtual Reality (VR), Mixed Reality (MR) and Web AR because each option provides a unique sensory experience—and, in the Extended Reality (XR) neighborhood, you have quite a few to choose from. What’s Virtual Reality (VR)? Virtual Reality is a...
by West Edge | Feb 1, 2022 | Extended Reality
“I want to use Augmented Reality in my marketing.” Great start. Where do you go from here? We’ve got 4 ways you can incorporate Augmented Reality (AR) and create unique experiences not everyone else is doing. Image Tracking With an activated camera and your unique...
by West Edge | Feb 1, 2022 | Extended Reality
Virtual Reality (VR) is a completely immersive experience that shuts out the physical world. When you’re using a VR device, like a Virtual Reality headset, it feels like you’ve been transported into a completely different place than you physically are. (And these...
by West Edge | Feb 1, 2022 | Extended Reality
Here’s what makes Mixed Reality (MR) such an interesting form of Augmented Reality: Mixed Reality (MR) combines elements of both Augmented Reality and Virtual Reality in one place, creating a magical moment where the digital world and the real world come together....
by West Edge | Feb 1, 2022 | Extended Reality
“No special software or app required.” Low-effort, high-reward tactics are music to everyone’s ears, right? And that’s exactly what you get with Web AR, a way to create an Augmented Reality (AR) experience on a website without requiring users to download a special...
