Why Facial Tracking AR is great for marketing

Feb 1, 2022 | Extended Reality

Ever used a Facebook or Snapchat filter? You’re already familiar with how facial tracking AR (Augmented Reality) works! 

In Facial Tracking, once an activated camera identifies a face, an engaging experience begins—whether that’s a graphic overlay, video, 3D content, or animation. 

In the example of Facial Tracking we gave above (image filters on social media), Facial Tracking allows the brand to see how many people have used the filter, how many times the filter’s been shared, and even see the amount of times people have swiped up on specific pieces of content within it.

Want to create a unique experience for customers? Give Facial Tracking a try.