People check in millions of times a day on Facebook, Instagram and Snapchat anyway; why not use Location-Based Tracking to give them an experience they’ll remember?
Whether it’s activating an event-based photo filter, or sharing a location-based deal, Location-Based Tracking is a solid opportunity to meet your customers’ needs in a way they’ll appreciate.
How does Location-Based Tracking work?
Location-based tracking relies on an activated camera to give location-tracking permission.
Once that permission is established, and the activated camera is within range of a specific GPS location, the experience—anything from 3D content to a brand video—will launch.
Who should use Location-Based Tracking in marketing?
If you’re a retailer, restaurant, or otherwise “destination” for shopping and experiences, Location-Based Tracking is a great fit for accomplishing your goals.
By tying together location data and your brick-and-mortar footprint, you can create a solid way to reach your customers, make it worth their time to return, and increase their loyalty.
To do this, you can use Location-Based Tracking techniques like….
- Geotargeting, which uses a customer’s location to personalize their experience
- Geofencing, which activates a notification or message when a user crosses past a specific GPS “border”
When it comes to bringing in more foot traffic, delivering messages that resonate better with your customers, and reaching your customers when they’re most likely to convert, Location-Based Tracking is top of the list.