With a camera-enabled device and your unique image, anything is possible.
In this form of AR, an experience launches as soon as an activated camera “sees” a specific image or visual marker. Image Tracking creates an engaging digital experience with video, 3D content, web content, animations, etc.
What makes Image Tracking AR great for marketing?
- It’s eye-catching and fun
- You can integrate a Call to Action (CTA) for instant lead generation
- It provides a new way to gain valuable feedback
- Analytics are built in to measure participation
How can you use Image Tracking in marketing?
Here are a few examples.
Stickers for student financial aid that launch an interactive digital experience
Direct mail that plays a video and provides clickable, trackable calls to action
Posters that invite passerby to engage in a fun and unique way
As one of the most common forms of Augmented Reality in marketing today, Image Tracking opens up a vast universe of possibilities for delivering your message in a new way. Your customers are already familiar with it—and your marketing team should be, too.