What’s Web AR?

Feb 1, 2022 | Extended Reality

“No special software or app required.” 

Low-effort, high-reward tactics are music to everyone’s ears, right? And that’s exactly what you get with Web AR, a way to create an Augmented Reality (AR) experience on a website without requiring users to download a special app or software.

While the term “Web AR” might not be super familiar to you, we bet you’ve engaged in a Web AR experience as recently as this week. 

A couple of the most well-known Web AR experiences include: 
  • Taking a virtual home tour on a real estate website
  • Using the “see it in my space” function on furniture websites

With customers getting smarter and more digitally savvy by the second, and the world of Mixed Reality (including Web AR) growing by the day, there’s never been a better time to get in on Web AR and explore its benefits for your business.