How to use AR in your marketing

Feb 1, 2022 | Extended Reality

Your customers are smart. 

As more companies are realizing the importance of having an XR camera strategy, now’s the time to experiment with ways to incorporate Augmented Reality (AR) into your marketing.

The key to making AR marketing work? It has to feel purposeful, useful, and authentic. 

Consumers are choosy about brand interactions. They’re not going to interact with Augmented Reality purely for the sake of it being Augmented Reality; they need to feel like they’re getting something out of the experience. 

Remember when brands would add a QR code to ads or business cards, just for the sake of having it on there? 

You’re better than that. 

When you use AR in your marketing, make sure it has purpose and value for the person on the other side, whether that’s an engaging experience (like a game) or a unique way to interact with your brand (like bringing a poster “to life” through their phone’s camera). 

Here’s an example of how West Edge Collective used AR to create an engaging experience for The Wyoming Army National Guard.

West Edge Collective also created a unique and engaging campaign around student financial aid for the Wyoming Department of Education. Appealing to both parent and student audiences, the experience uses an old-fashioned 8-bit video game to answer questions about filling out the Federal Application for Student Aid.

Above all, when it comes to AR: Have fun. Experiment.  The Augmented Reality playground is a big one, and the ways to have fun there are limitless.