by West Edge | Feb 1, 2022 | Extended Reality
Here’s what makes Mixed Reality (MR) such an interesting form of Augmented Reality: Mixed Reality (MR) combines elements of both Augmented Reality and Virtual Reality in one place, creating a magical moment where the digital world and the real world come together....
by West Edge | Feb 1, 2022 | Extended Reality
“No special software or app required.” Low-effort, high-reward tactics are music to everyone’s ears, right? And that’s exactly what you get with Web AR, a way to create an Augmented Reality (AR) experience on a website without requiring users to download a special...
by West Edge | Feb 1, 2022 | Extended Reality
With a camera-enabled device and your unique image, anything is possible. In this form of AR, an experience launches as soon as an activated camera “sees” a specific image or visual marker. Image Tracking creates an engaging digital experience with video, 3D content,...
by West Edge | Feb 1, 2022 | Extended Reality
Ever used a Facebook or Snapchat filter? You’re already familiar with how facial tracking AR (Augmented Reality) works! In Facial Tracking, once an activated camera identifies a face, an engaging experience begins—whether that’s a graphic overlay, video, 3D content,...
by West Edge | Feb 1, 2022 | Extended Reality
People check in millions of times a day on Facebook, Instagram and Snapchat anyway; why not use Location-Based Tracking to give them an experience they’ll remember? Whether it’s activating an event-based photo filter, or sharing a location-based deal, Location-Based...
