by West Edge | Feb 28, 2022 | Branding
A brand identity covers all the elements of your brand people see, including your brand’s colors, font choices, and logo design. If you think of your brand as a house, your messaging and brand positioning is the framework, and your brand identity is the siding, roof,...
by West Edge | Feb 28, 2022 | Branding
You’re getting ready to create digital brand collateral and digital stationery: Where do you start? The answer is: “Grab your brand standards, so you know exactly how your brand colors, brand fonts, and logo should be used.” Next, you’ll decide on the digital brand...
by West Edge | Feb 28, 2022 | Branding
Seeing your brand” in real life” as printed brand collateral and stationery carries a thrill all its own. But before you dive into creating printed brand collateral and stationery: Get your brand standards! It’ll have all the details you need to use your brand...
by West Edge | Feb 28, 2022 | Branding
Brand standards, brand guidelines, style manual, style guides, brand book: No matter what you call them, brand standards are crucial. (And yes: Your brand needs them.) What are brand standards? Brand standards are a quick-reference guide to your brand, providing...
by West Edge | Feb 1, 2022 | Extended Reality
Virtual Reality (VR) has had a pretty impressive life so far, and given the advances in the past few years alone, it’s showing no sign of slowing down. The latest name in the ever-expanding world of Virtual Reality is “Extended Reality,” or XR. If you think of...
