What is brand identity?

Feb 28, 2022 | Branding

A brand identity covers all the elements of your brand people see, including your brand’s colors, font choices, and logo design. 

If you think of your brand as a house, your messaging and brand positioning is the framework, and your brand identity is the siding, roof, and windows. 

What makes up a brand identity?

Your brand identity’s job is to reflect the ways you want your brand to be seen in the world. 

A strong brand identity includes:

Your brand logo
Your brand color palette
Your brand’s fonts

When it comes to building a reliable, recognizable brand, consistency is key. 

As you’re working to create your brand identity, be sure to step back occasionally to ensure what you’re building matches up with your brand messaging and brand positioning.