by West Edge | Mar 9, 2022 | Education
We’re pretty passionate about supporting young artists as they grow and thrive in a creative environment, if we haven’t made that apparent yet. In 2019 when planning began for a High School art show that would feature student works in categories from visual arts,...
by West Edge | Feb 28, 2022 | Branding
Your logo is the most recognizable element of your brand. Even the most subtle nuances of color and font can completely change what your logo is telling the world about you, so it’s important to be thoughtful about what you want your logo to say. What to think about...
by West Edge | Feb 28, 2022 | Branding
Brand messaging is your brand’s combination bio and resume. It tells your audience who you are, what you’re really good at, and why they should work with you. What should be in brand messaging? As the soul of your brand, brand messaging is the place to tell your...
by West Edge | Feb 28, 2022 | Branding
Brand positioning, including your brand positioning statement, can be one of the most effective pieces of your branding—if it’s done well. What’s the difference between brand positioning and brand messaging? Brand positioning is the “what” of your brand, or what...
by West Edge | Feb 28, 2022 | Branding
Branding is what sets your brand apart—and what makes it uniquely yours. Branding is the full spectrum of what represents you as a brand, from the colors in your logo, to the way you message and position your brand in the world. What makes up a brand? To build a...
