You’re getting ready to create digital brand collateral and digital stationery: Where do you start?
The answer is: “Grab your brand standards, so you know exactly how your brand colors, brand fonts, and logo should be used.”
Next, you’ll decide on the digital brand collateral you want to create.
What is digital brand collateral?
Digital brand collateral includes:
- Branded ads and campaigns
- Blog posts
- White papers or one-sheeters
Why digital brand collateral is important
Of all the ways your branding goes out into the world, clients see your brand collateral—the digital and/or print pieces that promote your brand’s message, product or service—the most.
If you’ve been waiting for the right time to create digital brand collateral to expand your brand’s reach, it’s now.