Virtual Reality (VR) has had a pretty impressive life so far, and given the advances in the past few years alone, it’s showing no sign of slowing down.
The latest name in the ever-expanding world of Virtual Reality is “Extended Reality,” or XR.
If you think of Virtual Reality (VR) and Augmented Reality (AR) as being houses in a neighborhood, Extended Reality (XR) is that neighborhood where they live.
Within the XR “neighborhood,” you have a multitude of sense-enhancing experiences to choose from:
Augmented Reality
which includes experiences like clicking the “see it in my space” button in a shopping app to preview how a new piece of furniture would fit in your living room.
Virtual Reality
where you can wear a VR headset to engage in a completely immersive, visual- and sound-based experience.
Mixed Reality (MR)
where you use tech like Microsoft’s Hololens headset to manipulate, move around, and interact with projected holograms in your physical surroundings.
Web AR
which you use to take a virtual home tour on a real estate site.
From incorporating Augmented Reality into interactive posters and postcards for your clients, to having Creatives don a Hololens to digitally create in new ways, the possibilities in the XR neighborhood are endless—and it’s all just getting started.