Virtual Reality (VR) has had a pretty impressive life so far, and given the advances in the past few years alone, it’s showing no sign of slowing down.
The latest name in the ever-expanding world of Virtual Reality is “Extended Reality,” or XR.
If you think of Virtual Reality (VR) and Augmented Reality (AR) as being houses in a neighborhood, Extended Reality (XR) is that neighborhood where they live.
Within the XR “neighborhood,” you have a multitude of sense-enhancing experiences to choose from:
![](https://westedge.us/wp-content/uploads/2021/12/WEC_Icons-AugmentedREality.png)
Augmented Reality
which includes experiences like clicking the “see it in my space” button in a shopping app to preview how a new piece of furniture would fit in your living room.
![](https://westedge.us/wp-content/uploads/2021/12/WEC_Icons-VirtualReality.png)
Virtual Reality
where you can wear a VR headset to engage in a completely immersive, visual- and sound-based experience.
![](https://westedge.us/wp-content/uploads/2021/12/WEC_Icons-MixedReality.png)
Mixed Reality (MR)
where you use tech like Microsoft’s Hololens headset to manipulate, move around, and interact with projected holograms in your physical surroundings.
![](https://westedge.us/wp-content/uploads/2021/12/WEC_Icons-WebAR.png)
Web AR
which you use to take a virtual home tour on a real estate site.
From incorporating Augmented Reality into interactive posters and postcards for your clients, to having Creatives don a Hololens to digitally create in new ways, the possibilities in the XR neighborhood are endless—and it’s all just getting started.