Why you need brand messaging

Feb 28, 2022 | Branding

Brand messaging is your brand’s combination bio and resume. 

It tells your audience who you are, what you’re really good at, and why they should work with you.

What should be in brand messaging?

As the soul of your brand, brand messaging is the place to tell your brand’s story. Consider it the written version of your logo! 

Brand messaging is your opportunity to set your brand’s overall vibe, tone and direction by defining: 

  • Your brand’s story: How did your brand come to be?
  • Your brand’s mission: What is your brand here to do, and why? 
  • Your brand’s voice: What does your brand sound like? (Serious or lighthearted? Professional or casual?)

The best-kept secret about brand messaging

From creating website copy to crafting social media posts, brand messaging is the compass that ensures everyone writing for your brand is going the same direction. 

If you do your brand messaging well, you’ll never have trouble writing content that’s on brand—and neither will anyone else on your team.