What is branding?

Feb 28, 2022 | Branding

Branding is what sets your brand apart—and what makes it uniquely yours. 

Branding is the full spectrum of what represents you as a brand, from the colors in your logo, to the way you message and position your brand in the world. 

What makes up a brand?

To build a successful brand, you’ll need: 

Messaging and positioning
Brand standards
Print and digital collateral

Why branding matters

Every individual element that comes from your brand, or is about your brand, falls under the “branding” umbrella. 

The stronger you can make each element, the more impactful your overall brand becomes.