Saying No is Cool, Too
“Saying No Is Cool, Too” increased awareness of the risks of underage vaping, alcohol use, and marijuana use to two primary audiences: Laramie County youth (under 18) and parents of Laramie County youth. For the youth campaign, messaging centered around the idea that “saying no is, cool, too” and shared ways for youth to stand strong in their choice not to drink, smoke, or vape. For the parent campaign, messaging focused on conversation starters parents could use when talking to their children about the risks (and consequences) of underage substance use. Campaign collateral was unique to each audience and substance, including digital ads, video, posters, and digital presentations.