
Coal
Pantone Black C
Barn
Pantone 7621 C
Sunflower
Pantone 1235 C
Palomino
Pantone 7506 C
Dairy
Pantone 7499 C
Bone
Pantone 11-0601 C
BRANDING THE ARAPAHO RANCH FIELD STATION PROJECT
The Arapaho Ranch Field Station Project team needed help developing foundational assets to support grant funding applications for their project, including videography/photography, a refreshed brand, and a multi-year marketing plan. As the team applied for grant funding, they’d use these assets to inform grant readers of their plans to transform the Arapaho Ranch Field Station—which includes preserving and renovating the historic ranch headquarters to create an education and retreat center for the Arapaho Tribe, a community center, and an asset for attracting visitors to the ranch.
In addition to capturing on-site photography and videography, we refreshed the brand’s existing assets and created a new brand standards guide, created and launched a new website using the new video and photo assets, and developed a detailed Situation Analysis and Marketing Plan that includes research, market analysis, and a three-year marketing plan with goals, strategies, and tactics.