“THIS MINUTE MATTERS”: A SUICIDE PREVENTION CAMPAIGN FOR THE WYOMING INSTITUTE OF POPULATION HEALTH
A campaign for the Wyoming Institute of Population Health, “This Minute Matters” shared suicide prevention resources and a message of hope to at-risk populations (and their friends/family) in Laramie County.
Throughout the campaign, digital ads (HTML5 and social, including Facebook and Instagram stories) drove traffic to specific landing pages, at which visitors could self-select the specific resources they needed: Help for themselves if they were in crisis, or signs to look for if they believed a friend or family member needed help.