An interactive 360 video experience that brings Cheyenne Frontier Days fans into the center of the action
Beyond the thrill of an 8-second ride, the energy of a packed arena, and the excitement of a bustling parade route is where you find what truly sets Cheyenne Frontier Days apart: The stories of its people.
The bull riders. The rodeo queens. The competitors who travel thousands of miles just to do what they love.
And capturing their view of the event was exactly what we had in mind for our 360-degree video experience.
To make it happen, the Cheyenne Frontier Days team gave our team (and our 360-degree cameras) full access to Frontier Park. We rode into the arena with the Dandies; took center stage at Frontier Nights with Ned LeDoux; and got behind the chutes with brave bull riders in the seconds before they hopped on to the bull..
The final experience blends our expertise in digital storytelling—a creative collaboration between web development, Augmented Reality (AR), videography, photography, design, and copywriting—with our passion to explore new perspectives and get audiences excited in new ways.
While it may not be your first rodeo, we guarantee it’ll be the first time you’ve seen the arena from these perspectives.