WE USED AUGMENTED REALITY TO MEET THE WYOMING DEPARTMENT OF EDUCATION’S YEAR-OVER-YEAR GOAL—6 MONTHS EARLY
The Wyoming Department of Education wanted to encourage more Wyoming students to fill out the FAFSA (Free Application for Federal Student Aid).
After creating a campaign—”Unlock Your Future: FAFSA is the Key”—we incorporated Augmented Reality (AR) into a series of postcards, table tents, stickers and posters. Once engaged in the experience, users can get instant answers to their questions about the FAFSA, as well as access a direct link to the campaign website for even more information.
On the digital marketing side, we created a suite of programmatic display ads, then used Demographic Targeting (based on education level, lifestyle, and household composition) to ensure they reached the target audiences.