Overview
Taco John’s International is a Cheyenne, WY, based quick-service restaurant franchise featuring Mexican-inspired cuisine. Founded in 1969, the company now boasts nearly 400 restaurants across the country.
In 2018, WEC was asked to create a brand for employee recruitment, including supporting collateral and a “Careers” website. (This branding also marked the happy birth of the dancing Potato Oles!)
In addition to creating brand messaging and an upbeat, engaging recruitment video, we designed buttons, in-store table tents and signage and outdoor yard signs to encourage new applicants at the restaurant.
Let’s make it memorable
New website? Brand video? AR experiences people actually engage with? Yeah. We do that.