Taco John’s International is a Cheyenne, WY, based quick-service restaurant franchise featuring Mexican-inspired cuisine. Founded in 1969, the company now boasts nearly 400 restaurants across the country.
In 2018, WEC was asked to create a brand for employee recruitment, including supporting collateral and a “Careers” website. (This branding also marked the happy birth of the dancing Potato Oles!)
In addition to creating brand messaging and an upbeat, engaging recruitment video, we designed buttons, in-store table tents and signage and outdoor yard signs to encourage new applicants at the restaurant.