Goshen Economic Development
Goshen Economic Development (GED) encompasses several different organizations/roles, including Economic Development, Chamber of Commerce, Main Street, and Travel & Tourism. They were in need of updated branding that clearly brought these different entities together under one umbrella, as well as a refreshed website.
Following the lead of GED’s existing brand book, we updated logos for each entity and created a cohesive brand family that clearly linked all the entities under the GED umbrella.
In addition to the GED brand elements, we also refreshed the look, feel, and voice of the GED website. With updated content and easier-to-use navigation, the website now tells the story of GED, the organizations within it, and how they work together to support local businesses and the community.