Branding is More than your logo

(BUT THAT’S A GREAT PLACE TO START.)

Branding is the full spectrum of what represents you as a brand, from the colors in your logo, to the way you message and position your brand in the world.

SEE BRANDS WE’VE MADE

Branding is More than your logo

(BUT THAT’S A GREAT PLACE TO START.)

Branding is the full spectrum of what represents you as a brand, from the colors in your logo, to the way you message and position your brand in the world.

SEE BRANDS WE’VE MADE

What goes into

Making a brand?

Logo and identity

The most recognizable piece of your brand, your logo is what people associate your brand with most. Even the most subtle nuances of color and font can completely change what your logo is telling the world about you.

Brand positioning

Your brand’s combination bio/resume, brand positioning lets your audience know who you are, what you’re really good at, and why they should work with you.

Collateral

Of all the ways you put your branding to work, clients see your brand collateral—all digital and print pieces that promote your message, product or service—the most. If they’re not getting a sense of quality and consistency, you’re not getting their business.

Brand standards

The quick-reference guide to your brand, providing direction and guidance to ensure your branding is consistent across the board. Logo usage, messaging and positioning, brand colors and fonts… it’s all in there.