Think of your website’s calls to action (CTAs) as essential wayfinding signs for your visitors.
Without calls to action, your website visitors can’t get a lay of the land, let alone get what they want.
(Plus, you’re missing the opportunity to bring them straight to the content they want even sooner.)
The main goal of any website CTA is to inform your visitors how to take the next step. To make your CTAs compelling, think quick, easy, and informative.
On your website, adding a call to action on every page is critical—especially when it comes to keeping your visitors engaged with your website’s content, and your goals for how you want them to engage with your website while they’re there.