A branded documentary video brings your brand’s message, values, people and promise to life.
Regardless of your branded documentary’s length—whether it’s one 10-minute video, or a series of shorter, 1- to 2-minute videos—a branded documentary familiarizes your audience with your brand in a new way.
Think about it this way: It’s one way to “meet” a brand by seeing its logo and design elements, or by reading the brand story and messaging—but through a branded documentary, your audience is invited to connect with your brand in a unique, engaging way.
Many brands use branded documentary videos to:
Dive deeper into a brand promise, such as sharing financial education or encouraging a trade
Showcase their knowledge and expertise on a particular topic
Highlight ways their brand is integrated into their customers’ lives
Have you seen any branded documentary videos recently that inspired you to create one for your brand? Share a link below; we’d love to see!