Overview
Western Vista Credit Union needed to increase traffic to their credit card page. The initial goal was to increase page views to 500 per month within 90 days after go-live, with the ultimate organizational goal of opening new credit cards with 0% interest on balance transfers with zero fees.
To support the campaign, West Edge Collective created a suite of awareness and advertising assets to be used across a multitude of channels. As a result of the campaign, the client increased credit card limits by $1,407,600.
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