Here’s how it all got started:
Wyoming on Wellness—or WOW—is a collaborative effort between the State of Wyoming Employees’ Group Insurance and Cigna Healthcare. They came to West Edge Collective with the desire to create a compelling way for State of Wyoming employees to get more information about their health benefits.
Knowing privacy is key when it comes to dealing with any health matters, our team decided to create an informative website that allowed users to get what they needed without having to give up any personal information.
…and here’s what we did:
We built the Wyoming on Wellness website using fun illustrations, colorful animation, and engaging content, all specifically chosen to achieve the WOW team’s goal of encouraging users to come back for more information—and share the website with their family and co-workers, too.
Through collaborative design and copywriting efforts, the website became an effective tool for users to not only find out about insurance but also learn more about health and wellness overall.