Overview
“This Minute Matters” shared suicide prevention resources and a message of hope to at-risk populations (and their friends/family) in Laramie County. Digital ads (HTML5 and social, including stories) drove traffic to specific landing pages, at which visitors could self-select the specific resources they needed: Help for themselves if they were in crisis, or signs to look for if they believed a friend or family member needed help.
Let’s make it memorable
New website? Brand video? AR experiences people actually engage with? Yeah. We do that.