Here’s how it all got started:
In 2018, we partnered with the Wyoming Department of Health to create a campaign promoting awareness and understanding around the benefits of PrEP—a daily prescription pill for HIV-negative people who are at risk of getting HIV through sex or injection drug use—and other communicable disease prevention strategies.
…and here’s what we did:
The campaign, “W(h)Y PrEP Matters,” used several tactics to reach target demographics. We started by creating the brand, then moved into designing a website, handouts, and other foundational marketing pieces. For digital marketing, we created a suite of branded ads for Google display and social networks. WEC collaborated for media placement on demographic-specific applications and managed the placement for Google. After its one-year run, the campaign’s final results boasted nearly six million impressions and more than 22 thousand page views, with the majority of users falling within the target age demographic of 25 to 34.