Overview
The Wyoming Department of Education (WDE) wanted to launch a statewide campaign to increase application and completion rates of Free Application for Federal Student Aid (FAFSA®).
Our three-phase campaign included three unique sets of messaging and design elements, a campaign website, augmented reality postcards, an augmented reality poster for Wyoming high schools, a suite of phase-based digital ads, and an internal campaign toolkit for WDE to share with high-school administrators.
Within a month of campaign launch, we have seen a spike in social and digital engagement and website visits.
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New website? Brand video? AR experiences people actually engage with? Yeah. We do that.