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Unlock Your Future

Overview

The Wyoming Department of Education (WDE) wanted to launch a statewide campaign to increase application and completion rates of Free Application for Federal Student Aid (FAFSA®).

Our three-phase campaign included three unique sets of messaging and design elements, a campaign website, augmented reality postcards, an augmented reality poster for Wyoming high schools, a suite of phase-based digital ads, and an internal campaign toolkit for WDE to share with high-school administrators.

Within a month of campaign launch, we have seen a spike in social and digital engagement and website visits.

Client Name

Wyoming Department of Education

Services

  • Animation
  • AR
  • Campaign
  • Design
  • Website
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West Edge Collective

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707 W. Lincolnway, Cheyenne, Wyoming
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