Here’s how it all got started:
As our little city on the Plains has grown, so has Cheyenne Regional Medical Center.
One of its most exciting additions is the Cheyenne Regional Cancer Center, a premier provider of oncology services for southeast Wyoming, western Nebraska and northern Colorado.
Opened in January 2014, the Center combines a warm, welcoming atmosphere (see: stunning, focal-point fireplace) with some of the best comprehensive cancer care and support in the region. The Center even earned the first (and only) “American College of Surgeon’s Commission on Cancer” accreditation in the state!
…and here’s what we did:
The Center represents so much more than a state-of-the-art oncology facility; its very presence in Cheyenne is a complete game changer for folks around the region who previously had to travel hours to receive quality cancer care.
If you’ve ever driven down East 24th Street in Cheyenne, you’ve seen the 40,000 sq.ft. Center for yourself — complete with panoramic views of the capitol building, simple-yet-beautiful landscaping and a bright, sunny skyway connecting it to the hospital.
West Edge Collective was asked to create a commercial highlighting all the best parts of this extraordinary Center — from its serene, modern exterior to the compassionate, experienced staff inside.
Our expert crew filmed the Center’s doctors hard at work, captured a show-off Wyoming skyscape behind the center itself, and recorded a glowing voiceover of a real patient’s testimonial — then artfully condensed it all into one sleek, 30-second commercial.
In order to reach the desired target audience, the commercial was aired on local broadcast stations, as well as added to the preview line-up at local movie theaters.