Here’s how it all got started:

Taco John’s International is a Cheyenne, WY, based quick-service restaurant franchise featuring Mexican-inspired cuisine. Founded in 1969, the company now boasts nearly 400 restaurants across the country. 

…and here’s what we did:

In 2018, WEC was asked to create a brand for employee recruitment, including supporting collateral and a “Careers” website. (This branding also marked the happy birth of the dancing Potato Oles!) 

In addition to creating brand messaging and an upbeat, engaging recruitment video, we designed buttons, in-store table tents and signage and outdoor yard signs to encourage new applicants at the restaurant. 

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