Overview
Tasked with driving COVID-19 vaccine awareness among Wyomingites young and old, our team designed and orchestrated a year-long advertising campaign featuring six rounds of creative assets in a phased approach that resulted in 135 million impressions (about 25X monthly per Wyoming adult).
We placed campaign messaging on virtually every traditional and digital media placement available, including deploying frequently-updated multimedia to more than 70 newspapers and the state’s largest cable-TV markets.
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New website? Brand video? AR experiences people actually engage with? Yeah. We do that.