Here’s how it all got started:
The Wyoming Department of Family Services’ (DFS) Social Services Division helps provide safety, permanency and a sense of well-being for children and youth across the state.
Interested in creating a statewide campaign to raise public awareness of the signs of neglect, DFS’ Prevention Program reached out to the West Edge Collective team.
… and here’s what we did:
The primary goal of the campaign was to bring a serious — yet often overlooked — topic into the public eye and start a conversation around it.
At its heart, the campaign was designed to “open eyes” around the state, which how the campaign got its name: Open Eyes Wyoming.
In addition to creating the branding and messaging, our crew also designed and put together an extensive toolkit for DFS to use in their outreach efforts — including banner kits, posters and other brand collateral to share with partners statewide.