Here’s how it all got started:

The Wyoming Department of Family Services’ (DFS) Social Services Division helps provide safety, permanency and a sense of well-being for children and youth across the state.

Interested in creating a statewide campaign to raise public awareness of the signs of neglect, DFS’ Prevention Program reached out to the West Edge Collective team.


… and here’s what we did:

The primary goal of the campaign was to bring a serious — yet often overlooked — topic into the public eye and start a conversation around it.

At its heart, the campaign was designed to “open eyes” around the state, which how the campaign got its name: Open Eyes Wyoming.

In addition to creating the branding and messaging, our crew also designed and put together an extensive toolkit for DFS to use in their outreach efforts — including banner kits, posters and other brand collateral to share with partners statewide.


West Edge helped our team create impactful messages and content for this campaign to build awareness about neglect. They are a talented and wonderful group to work with.

Tony Lewis

Wyoming Department of Family Services

Are you ready to start a conversation?