Open Enrollment

Overview

Working within the established Enroll Wyoming brand, our team created an awareness campaign to promote 2020 open enrollment. Through a suite of custom-designed brochures, digital and print advertising, and social media content, the campaign communicated open enrollment deadlines; explained open enrollment and eligibility; and encouraged eligible Wyomingites to contact a local Enroll Wyoming navigator (via 2-1-1) for help getting started. Compared to the previous year, calls to 2-1-1 related to 2020’s open enrollment nearly doubled!