Here’s how it all got started:
Established in 1964 in rural Nebraska, Banner Capital Bank has grown to include seven locations throughout Wyoming and Nebraska. After acquiring the Oregon Trail banks in 2015, the Banner Capital team realized it was time to rebrand the entire system, as well as embark on a campaign to bring awareness to the location in Cheyenne.
…and here’s what we did:
Enter WEC! The Banner Capital Bank name stayed in place, but we developed a whole new brand and key messaging to better reflect the more modern bank they had become.
Along with the rebranding, several foundational assets were needed, including exterior signage for the Cheyenne location and a brand-new website. Once these were in place, it was time to introduce Banner Capital Bank to the WY market, particularly Cheyenne. We launched a brand awareness campaign, including Google display ads, digital billboards, social postings, newspaper ads and more.