Here’s how it all got started:

We launched a brand awareness campaign, including Google display ads, digital billboards, social postings, newspaper ads and more. After a few months of awareness, the focus shifted into product promotion, starting with the “Goal Getter Money Market” account campaign on the same channels.

 

… and here’s what we did:

The Goal Getter campaign spun up in October of 2019 with a moderate spend strategy on the Google Ad Network. We targeted men and women, 35-60+, living in the communities in which the bank branches are located, including Cheyenne.

 

Google Display Campaign Results

Impressions

Clicks

CTR Percentage

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