Overview
Aspen Mountain Medical Center in Rock Springs was recently awarded the honor of #1 Hospital in Wyoming by US News & World Report. To share this news with local markets, West Edge Collective created a regional marketing campaign to spread the word…and here’s what we did:
Utilizing the established Aspen Mountain Medical Center brand, West Edge created a suite of awareness materials across a multitude of channels:
Digital Display ads were placed across Google’s ad network and on local news sites in Sweetwater County.
Social Media ads were promoted to residents living within 100-mile radius (the typical distance a Wyomingite is willing to drive for quality medical care).
Digital Billboards covered the out-of-home exposure in the local Rock Springs community.
Radio production and distribution; West Edge produced a radio spot that was aired regionally around Sweetwater County
Several sections of the website were also updated to ensure visitors recognized Aspen’s status during a website visit.
This campaign resulted in 120% increase in overall website traffic, and over 1000% increase in referrals from Facebook! West Edge Collective continues to showcase Aspen Mountain’s successes in their field with more local awareness campaigns and foundational improvements across their owned media.
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