Overview
Aspen Mountain Medical Center in Rock Springs was recently named "#1 Hospital in Wyoming" by US News & World Report. To share this news with local markets, West Edge Collective created a regional marketing campaign to spread the word.
Utilizing the established Aspen Mountain Medical Center brand, West Edge created a suite of awareness materials across a multitude of channels. Digital display ads were placed across Google’s ad network and on local news sites in Sweetwater County; social media ads were promoted to residents within a 100-mile radius (the typical distance a Wyomingite is willing to drive for quality medical care); and digital billboards covered the out-of-home exposure in the local Rock Springs community.
Additionally, West Edge updated several sections of the website to share news of the recognition and produced a :30 radio spot that was aired regionally around Sweetwater County.
As a result of this campaign, overall website traffic increased 120% and over 1000% increase in referrals from Facebook! West Edge Collective continues to showcase Aspen Mountain’s successes in their field with more local awareness campaigns and foundational improvements across their owned media.
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