Branding a Historic Preservation Project

BRANDING THE ARAPAHO RANCH FIELD STATION PROJECT

The Arapaho Ranch Field Station Project team needed help developing foundational assets to support grant funding applications for their project, including videography/photography, a refreshed brand, and a multi-year marketing plan. As the team applied for grant funding, they’d use these assets to inform grant readers of their plans to transform the Arapaho Ranch Field Station—which includes preserving and renovating the historic ranch headquarters to create an education and retreat center for the Arapaho Tribe, a community center, and an asset for attracting visitors to the ranch.

In addition to capturing on-site photography and videography, we refreshed the brand’s existing assets and created a new brand standards guide, created and launched a new website using the new video and photo assets, and developed a detailed Situation Analysis and Marketing Plan that includes research, market analysis, and a three-year marketing plan with goals, strategies, and tactics.