Holding a phone with a video playing

Augmented Reality Military Recruiting Poster

BUILDING AN AUGMENTED REALITY RECRUITMENT POSTER FOR THE WYOMING ARMY NATIONAL GUARD

To kick off our engagement with the Wyoming Army National Guard recruiting forces, we built a poster-based Augmented Reality (AR) experience. 

By scanning a QR code on the poster with their phone, potential recruits can access information about the benefits of joining the Guard in a new, engaging way.

Over time, data provided by each unique user experience will go far in helping enhance the Army National Guard’s future recruitment efforts, as well as provide clear, trackable data about how the information provided by the posters is being used.

Poster with people dressed in National Guard Uniforms against a yellow background. The text reads "Take charge of your benefits"
Poster with people dressed in National Guard Uniforms against a yellow background. The text reads "Take charge of your career"
Poster with people dressed in National Guard Uniforms against a yellow background. The text reads "Take charge of your education"
Poster with people dressed in National Guard Uniforms against a yellow background. The text reads "Take charge of your future"
Poster with people dressed in National Guard Uniforms against a yellow background. The text reads "Take charge of your opportunity"

CREATE AN AUGMENTED REALITY EXPERIENCE YOUR AUDIENCE WILL REMEMBER

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