on the edge

What we do here. Who we’re celebrating. What we’re creating. And what’s new on the (West) edge. 

what’s new on  

the (west) edge 

West Edge went to CA to make AR

West Edge went to CA to make AR

Recently, Abby, Max, Chad and Ben had an opportunity to travel to Los ...

Can you help me decide what signage is best?

Can you help me decide what signage is best?

Absolutely! Drawing upon decades of signage and marketing expertise, ...

Do I have to be a West Edge Collective client to work with you?

Do I have to be a West Edge Collective client to work with you?

The short answer: No, you don’t have to be a West Edge Collective ...

How long does it take to wrap a car or a fleet?

How long does it take to wrap a car or a fleet?

The process of vinyl-wrapping a car or vehicle fleet starts well ...

How to make your vinyl wrap last

How to make your vinyl wrap last

On average, large-scale exterior vinyl wraps, vehicle fleet graphics, ...

How long will a vehicle wrap last?

How long will a vehicle wrap last?

Vehicle wraps, fleet graphics, and other exterior vinyl designs ...

What kind of vinyl do you use?

What kind of vinyl do you use?

To earn a spot in our production shop, our tech and tools need to ...

What kind of signage can you make?

What kind of signage can you make?

Good signage matters.Great signage leaves an impression. We’re ...

What are the benefits of a climate-controlled sign shop?

What are the benefits of a climate-controlled sign shop?

Our sign shop is based in Wyoming—a state known for its dry, arid, ...

How do you print signage?

How do you print signage?

Even the greatest, most-well-designed vinyl signs can go awry ...

Plan an Animated Video in 5 Steps

Plan an Animated Video in 5 Steps

Join us “behind the scenes” of planning an animated video! Following ...

Why We Love On-location Video Shoots

Why We Love On-location Video Shoots

On-location video shoots present endless opportunities to see the ...

What is a Branded Documentary Video?

What is a Branded Documentary Video?

A branded documentary video brings your brand’s message, values, ...

What is a Short Film?

What is a Short Film?

A short film is ideal for longer-form brand storytelling—with ...

3 Ways to Make Your Testimonial Video Stand Out

3 Ways to Make Your Testimonial Video Stand Out

Much like an excellent review, a well-done testimonial video can make ...

Benefits of an In-studio Video Shoot

Benefits of an In-studio Video Shoot

A look inside the West Edge studio during a shootWhile we all love ...

3 Tips for an On-location Video Shoot

3 Tips for an On-location Video Shoot

We asked our video team: What are 3 tips for planning a successful ...

The Most Important Question to Ask Your Drone Pilot

The Most Important Question to Ask Your Drone Pilot

When considering commercial drone video, the most important questions ...

How reporting benefits you (and your clients)

How reporting benefits you (and your clients)

You’ve heard of S.M.A.R.T. goals, right? Those are the goals you set ...

Why are reporting and measurement important?

Why are reporting and measurement important?

You’ve defined your SMART goals.You’ve built the campaign.All the ...

Should you use digital or traditional advertising?

Should you use digital or traditional advertising?

You’ve got a great message to share: Now, should you use digital ...

What is out of home (OOH) advertising?

What is out of home (OOH) advertising?

Abbreviated, “out of home” advertising is “OOH”—which makes sense, ...

What is traditional advertising?

What is traditional advertising?

… is it weird to be sentimental about traditional advertising?  For ...

What is digital advertising?

What is digital advertising?

It’s wild to think about the amount of digital advertising we see in ...

Our favorite tools for reporting and measurement

Our favorite tools for reporting and measurement

In its simplest form, a report includes: Over time, we’ve narrowed ...

Top client questions about lead management

Top client questions about lead management

When clients want to integrate lead management (or customer ...

What is lead management?

What is lead management?

Lead management (or customer relationship management) is the way you ...

What to ask your website host

What to ask your website host

Choosing your website host is a big deal.  You’re asking someone to ...

What is website hosting?

What is website hosting?

If you want your website to be searchable, seen, and secure, start ...

Wireframe your website first, design your website second

Wireframe your website first, design your website second

To create a website wireframe and make a plan for all the content on ...

Website calls to action (CTA) and why you need them

Website calls to action (CTA) and why you need them

Think of your website’s calls to action (CTAs) as essential ...

Top 3 benefits of growth-driven website design

Top 3 benefits of growth-driven website design

A website with growth-driven design is endlessly ...

What is growth-driven website design?

What is growth-driven website design?

With growth-driven website design, you’ll launch your website with ...

What is a mobile-first website?

What is a mobile-first website?

A mobile-first website is designed with the mobile experience in mind ...

What is website development?

What is website development?

Website development (or “dev”) refers to building, creating and ...

Artreprenuership

Artreprenuership

We’ve talked a lot about entrepreneurship, our role in it, and how it ...

Informing Pathways of Study at LCCC

Informing Pathways of Study at LCCC

LCCC has launched their Pathways program, providing students the ...

All City Art Show

All City Art Show

We’re pretty passionate about supporting young artists as they grow ...

What makes a good brand logo?

What makes a good brand logo?

Your logo is the most recognizable element of your brand.  Even the ...

Why you need brand messaging

Why you need brand messaging

Brand messaging is your brand’s combination bio and resume.  It ...

What is brand positioning?

What is brand positioning?

Brand positioning, including your brand positioning statement, can be ...

What is branding?

What is branding?

Branding is what sets your brand apart—and what makes it uniquely ...

What is brand identity?

What is brand identity?

A brand identity covers all the elements of your brand people see, ...

How to use branding in digital collateral

How to use branding in digital collateral

You’re getting ready to create digital brand collateral and digital ...

How to use branding in printed collateral

How to use branding in printed collateral

Seeing your brand” in real life” as printed brand collateral and ...

The importance of brand standards

The importance of brand standards

Brand standards, brand guidelines, style manual, style guides, brand ...

What is Extended Reality (XR)?

What is Extended Reality (XR)?

Virtual Reality (VR) has had a pretty impressive life so far, and ...

Why you need an XR camera strategy

Why you need an XR camera strategy

First, it was the “mobile-first” revolution.  As more people began ...

How to use AR in your marketing

How to use AR in your marketing

Your customers are smart.  As more companies are realizing the ...

What’s the difference between VR, MR and Web AR?

What’s the difference between VR, MR and Web AR?

People are into Virtual Reality (VR), Mixed Reality (MR) and Web AR ...

4 ways to use Augmented Reality in marketing

4 ways to use Augmented Reality in marketing

“I want to use Augmented Reality in my marketing.” Great start. Where ...

What’s Virtual Reality (VR)?

What’s Virtual Reality (VR)?

Virtual Reality (VR) is a completely immersive experience that shuts ...

What is Mixed Reality (MR)?

What is Mixed Reality (MR)?

Here’s what makes Mixed Reality (MR) such an interesting form of ...

What’s Web AR?

What’s Web AR?

“No special software or app required.”  Low-effort, high-reward ...

How to use Image Tracking in marketing

How to use Image Tracking in marketing

With a camera-enabled device and your unique image, anything is ...

Why Facial Tracking AR is great for marketing

Why Facial Tracking AR is great for marketing

Ever used a Facebook or Snapchat filter? You’re already familiar with ...

When to use Location-Based Tracking in marketing

When to use Location-Based Tracking in marketing

People check in millions of times a day on Facebook, Instagram and ...

Why to use World Tracking in marketing

Why to use World Tracking in marketing

If you’re marketing a physical product, World Tracking is the fastest ...

Recap: Coolio, Rob Base & Paintslingers in Cheyenne

Recap: Coolio, Rob Base & Paintslingers in Cheyenne

What a fun weekend! Cheyenne, you’re the best. We can’t thank ...

Free Concert: The Sugarhill Gang and Members of The Furious Five

Free Concert: The Sugarhill Gang and Members of The Furious Five

City expects crowd of 4,000+ for West Edge Collective’s free ...