on the edge
What we do here. Who we’re celebrating. What we’re creating. And what’s new on the (West) edge.
what’s new on
the (west) edge
Cheyenne Frontier Days Takes Augmented Reality for a Ride
With roots dating back to 1897, Cheyenne Frontier Days has a wealth ...
Building Railspur: Behind the Scenes
From August to December 2022, 707 W. Lincolnway transformed from ...
Before/After: Custom Graphic Wall Panels for WyoTech
When you’re a longtime leader in automotive tech education, and ...
Important Google Analytics 4 Info for Website Owners & Admins
If you own a website and measure your traffic, it’s important that ...
How did West Edge Collective get into AR?
Pro tip: The best way to get West Edge Collective’s Managing Director ...
Where did West Edge Collective move?
Outside of our team and a few of our clients, not many people have ...
Yes, we absolutely nerded out at Metastage. Here’s why.
Located in California, Metastage is a premium volumetric studio and a ...
Wyoming 988: Behind the Scenes of a Statewide Campaign
Our project manager helping out with scene prepScene: A gorgeous fall ...
West Edge went to CA to make AR
Recently, Abby, Max, Chad and Ben had an opportunity to travel to Los ...
Can you help me decide what signage is best?
Absolutely! Drawing upon decades of signage and marketing expertise, ...
Do I have to be a West Edge Collective client to work with you?
The short answer: No, you don’t have to be a West Edge Collective ...
How long does it take to wrap a car or a fleet?
The process of vinyl-wrapping a car or vehicle fleet starts well ...
How to make your vinyl wrap last
On average, large-scale exterior vinyl wraps, vehicle fleet graphics, ...
How long will a vehicle wrap last?
Vehicle wraps, fleet graphics, and other exterior vinyl designs ...
What kind of signage can you make?
Good signage matters.Great signage leaves an impression. We’re ...
What are the benefits of a climate-controlled sign shop?
Our sign shop is based in Wyoming—a state known for its dry, arid, ...
Plan an Animated Video in 5 Steps
Join us “behind the scenes” of planning an animated video! Following ...
Why We Love On-location Video Shoots
On-location video shoots present endless opportunities to see the ...
What is a Branded Documentary Video?
A branded documentary video brings your brand’s message, values, ...
3 Ways to Make Your Testimonial Video Stand Out
Much like an excellent review, a well-done testimonial video can make ...
Benefits of an In-studio Video Shoot
A look inside the West Edge studio during a shootWhile we all love ...
3 Tips for an On-location Video Shoot
We asked our video team: What are 3 tips for planning a successful ...
The Most Important Question to Ask Your Drone Pilot
When considering commercial drone video, the most important questions ...
How reporting benefits you (and your clients)
You’ve heard of S.M.A.R.T. goals, right? Those are the goals you set ...
Why are reporting and measurement important?
You’ve defined your SMART goals.You’ve built the campaign.All the ...
Should you use digital or traditional advertising?
You’ve got a great message to share: Now, should you use digital ...
What is out of home (OOH) advertising?
Abbreviated, “out of home” advertising is “OOH”—which makes sense, ...
What is traditional advertising?
… is it weird to be sentimental about traditional advertising? For ...
What is digital advertising?
It’s wild to think about the amount of digital advertising we see in ...
Our favorite tools for reporting and measurement
In its simplest form, a report includes: Over time, we’ve narrowed ...
Top client questions about lead management
When clients want to integrate lead management (or customer ...
Wireframe your website first, design your website second
To create a website wireframe and make a plan for all the content on ...
Website calls to action (CTA) and why you need them
Think of your website’s calls to action (CTAs) as essential ...
What is growth-driven website design?
With growth-driven website design, you’ll launch your website with ...
What is a mobile-first website?
A mobile-first website is designed with the mobile experience in mind ...
Informing Pathways of Study at LCCC
LCCC has launched their Pathways program, providing students the ...
How to use branding in digital collateral
You’re getting ready to create digital brand collateral and digital ...
How to use branding in printed collateral
Seeing your brand” in real life” as printed brand collateral and ...
The importance of brand standards
Brand standards, brand guidelines, style manual, style guides, brand ...
Why you need an XR camera strategy
First, it was the “mobile-first” revolution. As more people began ...
What’s the difference between VR, MR and Web AR?
People are into Virtual Reality (VR), Mixed Reality (MR) and Web AR ...
4 ways to use Augmented Reality in marketing
“I want to use Augmented Reality in my marketing.” Great start. Where ...
What’s Virtual Reality (VR)?
Virtual Reality (VR) is a completely immersive experience that shuts ...
How to use Image Tracking in marketing
With a camera-enabled device and your unique image, anything is ...
Why Facial Tracking AR is great for marketing
Ever used a Facebook or Snapchat filter? You’re already familiar with ...
When to use Location-Based Tracking in marketing
People check in millions of times a day on Facebook, Instagram and ...
Why to use World Tracking in marketing
If you’re marketing a physical product, World Tracking is the fastest ...
Recap: Coolio, Rob Base & Paintslingers in Cheyenne
What a fun weekend! Cheyenne, you’re the best. We can’t thank ...
Free Concert: The Sugarhill Gang and Members of The Furious Five
City expects crowd of 4,000+ for West Edge Collective’s free ...